Talking about Nou Campanar is to talk about Fallas’ most spectacular side. It is as if to marvel at the sight of a sculpture that could as well have been created in the most renown porcelain workshop.
In its 10 years, Nou Campanar has turned into one of the standards of the festivity. Even the Valencian Community President said that is the calling card of the fiesta.
Since Nou Campanar started to compete in the Secció Especial (special section), one year after of its creation, it has won 6 first prizes, one second prize and a third prize in the Falla Grande.
In the Falla Infantil, we have won 5 first prizes, two second prizes and a third prize. In 2012 we want to continue like this. We want to be the best ones and to win the first prizes in the Special category again.
Fallas' prestige all over the world, as well as the obtained prizes, is the reason why during the festivity week every sort of communication media come to visit Nou Campanar. There is no media which doesn’t come to see us.
Back in 2007, Nou Campanar installed an international press zone. 68 national and international communication media organizations walked by our set in order to make a press coverage.
Furthermore, only in March our falla appeared in hundreds of written media, increasing the number of appearances in the next months.
From 2008 to 2011, the tendency was the same, giving our falla dozens of appearances in a wide range of audiovisual media, including live broadcasting or filmed spaces.
Apart from media, more than 1.000.000 people visit us each year.
The advertising system used in Nou Campanar covers a wide selection of advertising types, all of them being a great impact on the visitors:
- Billboards surrounding the monument
- Promotional videos in giant screens
- Possibility of including some advertising element (shiny portals, pennants, etc) inside our space destined to the monument
- Publicity in our falla’s digital book (llibret)